Event: Shoptalk Europe
Venue: Fira Barcelona
Dates: Annual
Nipperbout service: Full-day childcare service for children aged 0–17
Length of partnership: Since 2023
Shoptalk, the global retail innovation event, isn’t just about shaping the future of commerce, it’s about shaping an industry that works for everyone. With 4,500+ attendees, including a high proportion of C-suite executives, Shoptalk wanted to ensure that no parent had to choose between their child’s wellbeing and their own professional development.
By integrating professional childcare at their corporate event as a core offering since relaunching the European edition in 2023, Shoptalk aimed to support working parents, boost inclusivity and encourage full participation.
Nipperbout provide a full-day childcare service throughout the event at the Fira Barcelona venue, offering:
Following parental feedback, we worked together with the Shoptalk team to identify a suitable space at the venue. The childcare was in a bright room, easily accessible from the event registration area with safe access to outdoor space. These small but crucial details streamlined the logistics for parents, meant they could pop in at any stage, ensured a smooth transition for the children and gave the childcare area access to lots of natural light fresh air.
With visitors travelling from across Europe, the addition of childcare meant they could combine the show with a family break, knowing babies to teens we’re well cared for.
Shoptalk Europe proves that childcare isn’t a ‘nice-to-have’, it’s a strategic investment in equity, professionalism and inclusion.
By partnering with Nipperbout, Shoptalk not only welcomes families, it shows them they belong at the event.
“I didn’t have to worry. I could focus on the event knowing my child was safe.”
“It made attending possible. I wouldn’t have come without it.”
“Working with Nipperbout has made it easy. They’re professional, proactive, and just get on with it. I barely notice they’re there – which is the biggest compliment I can give.” – Paul Cockburn, Event Logistics Executive, Shoptalk
“Your team’s care played a vital role in our successful participation in the event and allowed us to fully engage.”
“I would be unable to attend without childcare I was confident in.”
“Nipperbout’s service is seamless. From safeguarding to catering, they handle everything independently. I never get surprise costs or extra demands. They’re indispensable.”